With another new year on the horizon, many companies and organizations see an opportunity in digital signage solutions in 2016. They will be turning to this flexible technology as a more effective way to communicate with their ever-changing, increasingly mobile client and customer base. As a cost-effective solution to the world’s growing demand for rapid, seamless distribution of information, digital signage will play a powerful role in any company’s ability to interact and engage with their customers.
The profile of the average consumer is changing. With nearly 90% of adults in America owning a cellphone, 58% of which are smartphones, more and more people have access to mobile devices that connect them to the Internet wherever they may go. Mobile smartphones and other devices make accessing information not only a convenience but a necessity. Anywhere at any given time, the average smartphone user will expect to locate, investigate, and review a product or company. In reaction to the increasingly inter-connected demographic of people, marketing products and strategies have undergone a shift in sensibilities, allowing businesses to evolve alongside their mobile customers.
In order to match the expectation of easy and fast access to information, enterprises are determined to update their feeds and profiles regarding services, products, and special events as quickly and smoothly as possible. Delays, glitches, and other disruptions to this flow of data can’t be tolerated.
Innovative digital signage solutions create an almost instantaneous update of information through a reliable Internet connection. The latest digital signage options use cloud-based content management software to ensure seamless updates. With remote controls and network connections, content can be uploaded and updated from afar at any time, as long as they are connected to high speed Internet. Changes can be pre-scheduled for months, weeks, or days in advance to make updating that much more simple.
Digital signage also has the ability to attract customers in previously unthinkable ways. Unlike uninspiring print media, digital systems are 40 – 50 inches of Energy Star certified, full HD LED displays guaranteed to catch the eye of any passer-by.
It’s no wonder then that digital signage solutions are growing in popularity. It’s the only way for businesses and organizations to keep up with the ever-changing face of their customer base. For those companies that need to be more interactive and responsive to their digitally connected clientsin the New Year, digital signage is the only answer.