Google has been penalizing websites for faulty ranking practices. Google penguin and Google panda updates are notorious for taking websites for a task. At one point, everyone was after back links. Website owners and SEO companies thought that they could deceive Google just by acquiring good number of back links for websites. If you are building links leaving all other aspects of SEO then you are doing your website a great disservice. Many websites are today penalized by Google for their extravagant link building efforts. Before you embark on any SEO practice or search engine marketing strategy, you need to first understand what will work and what will put your website to risk.
Sometimes, SEO companies themselves are not sure what is going on with Google. If you approach such companies to promote your ranking, then how could they really help you? You will be wasting your money on such service providers. Instead of hiring SEO companies randomly, you need to review their portfolio and their past experience. Is your SEO company offering you guaranteed SEO service?
Guaranteed services will protect you from unnecessary risks. You will be paying only when the SEO company manages to rank your website. If the SEO company uses shady practices or if they use any unwarranted strategies, the expected results could not be achieved. Hiring guaranteed SEO services in a way help website owners get safe SEO services.
There are many black hat SEO strategies that Google banishes. If you use them even unknowingly, your website will be banned from the search results. The problem here is that regardless of who implements such risky services, it is your website that will be suffering the wrath of Google. For example if you hire an SEO company to get you top ranking in the Google search results and if the company that you select makes use of some shortcuts to get you top ranking, then Google will not come to investigate who implemented such strategies but the site that has used such strategies will be removed from the search results.
You will need to therefore choose your SEO company carefully. On the one hand, you need to survive the online competition and on the other hand, you need to keep yourself guarded against mediocre SEO companies. This puts you in a very challenging position. You will need to leave no stone unturned when it comes to finding the best SEO companies in your area.
Review multiple SEO strategies, all the SEO companies that enjoy good reputation should be shortlisted. Among the shortlisted SEO companies, you need to find the most cost effective service provider. Do not make the mistake of comparing the price first before you have reviewed the reputation of the service provider. This will put you through serious trouble. The SEO industry offers you with many options and you need to be attentive enough to find the right agency to take care of your requirements.