When it comes to web design, simpler is always better. Neil Patel, a digital marketing expert, pointed out that one of the major pitfalls in designing a website is trying to cram too much information into a small space.
Having a simple website has tons of benefits, and here are some of them:
The landing page of any website has one purpose – conversion. You can do this by using a clear call to action and by improving navigation.
You want to limit the options visitors have. More options may seem to be more attractive, but this can actually hurt conversions. Visitors are less likely to take action when there are too many things they can do on a certain page.
To overcome this, limit their choices. Better yet, concentrate on your call to action. While it’s perfectly okay to offer multiple items, limit those things to one for every page so each choice will get the attention it deserves.
Faster loading time
People will abandon a website that is not up to speed. After four to five seconds, 20 percent of visitors will abandon your website.
Search engines will also give you a lower rank for a website that takes forever to load. To create a better user experience and improve views, make your web design simpler to improve the loading time.
Make it mobile-friendly
By 2017, about 67 percent of web traffic came from mobile devices. For this reason, website design became predominantly progressive to cater to the shifting scene.
When designing a website for mobile, you want to keep it simpler so there are only a few pieces to juggle. A simpler website is also easier to navigate and makes the website more appealing.
To make your efforts more effective, check out these seven ways to ensure your content is mobile-friendly.
More design elements consume more bandwidth. Audio, large images, and videos all require a larger bandwidth.
By eliminating unnecessary elements on your website, you can save money on bandwidth. Instead of spending your money on hosting fees, you can put it to better use.
Reduce user friction
In business terms, friction refers to anything that makes it hard for you to accomplish your goal. Business names that are too long or difficult to pronounce tend to create friction.
Requiring visitors to fill out a long form to access material they want or burying the “Sign In” at the bottom of the page causes friction. Magicdust suggests testing your business web design with the target market for feedback on aesthetics and user experience to instigate trust with website visitors.
Minimising the content on your website is also part of simplifying your web design.
By following these guidelines, visitors will find it easier to understand how to navigate a website. Using a new layout can be disorienting for visitors. When you adhere to common style guidelines, users feel more comfortable and this leads to a better user experience.
Remember your goal is not to have a web design that looks like everyone else’s, it is to make a website that people find easy to use.