With seemingly everything under the sun that a consumer could want moving online, Search Engine Optimization – better known as SEO – is more important than ever. With so many options at people’s fingertips to choose from, it can be a challenge to stand out from the pack. One thing that has become more crucial is concentrating on a website’s local SEO, particularly if it’s for an actual brick-and-mortar location. It sounds obvious, but many businesses forget about targeting actual customers in their area in their quest to try and rule the Internet world. But realistically, you can never expect to get people coming in from out-of-town if you’re not already engaging with locals.
If you’re out on the town in a specific area and suddenly want something to eat or drink, what do you do? Odds are you’re going to pull out your smartphone and Google restaurants and bars in the area. This is the time that you’ll want your business to be immediately visible. Consumers rely on their mobile devices more than their computers these days so it is imperative that business’ think about their local presence on search engines.
Google, being the largest search engine in the world,incorporate numerous tools to help local businesses connect with local people. One primary example is Google+ or Google My Business. Google My Business allows businesses to set up pages that are cohesive with its search engine that allow a business owner outline the services they offer alongside their important store information such as store hours, address, phone number, etc. It furthermore makes it possible for such information about your business to be featured at the top of the search results pages. If you have not yet jumped on the Google My Business train, it is a great first-step in working towards improving your local SEO.
Another tool to be mindful of, that seems fairly obvious, is to ensure your business is featured on local review sites like Yelp, Yellow Pages, TripAdvisor, etc. Potential customers rely on these sites more than ever nowadays and use them as the deciding factor on whether or not to visit. The more reliable information someone can find online, the more it shows how much you want and value customers.
The above steps represent simply the tip of the iceberg when it comes to Search Engine Optimization but serve as a great first step to helping boost your business. Should you want to take your business to the next level and rank higher in search engines, it’s best to contact a professional agency that specializes in SEO, such as Cornerstone Group of Companies. Cornerstone has been a leader in the SEO industry for years and can help your business achieve SEO success.
Source: Business 2 Community