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Inbound marketing vs SEO : difference between two? 

Online market has emerged from last few years immensely and many business just started trying its way out to success in digital world. If you just started and seeking to obtain information about how it works and what to do then you came to perfect place.

Most of you already heard these two terms frequently from almost everyone who is doing business in digital world for several period of time. SEO and inbound marketing both terms turned out as a huge beneficial for every type of business online.

It is been a decade since when the very first time SEO introduced to the world. Till the date it is considered as one of the most effective technique for the companies to achieve success.

The in depth understanding of both the techniques is essential before getting started with usage of both.

Lets just discuss what both does and which one will suite your business type better.

Inbound marketing

Inbound marketing completely differs from traditional marketing that people were using in initial period of digital world. Inbound marketing takes place when the searcher go out to seek solution for their problem or when they found out about your company or website.  Some of the most common examples are content marketing, email, blogging, social media, video etc.

Traditional marketing on the other hand, reach out to every single individual regardless of its interest and need. It mostly believes in reaching out to masses and hoping for few to become the customers of the company product or services.

In most simple manner, inbound marketing shows up when the audience is in need and seeking for best solution across the web world. It offers customer the solution and product or service they are exactly looking for.

SEO

SEO is known as search engine optimization which is used to optimize the website for better search engine performance. Let me simplify, it consist group of rich keywords that help in improving rankings on search engine. The content should be filled with rich and quality keywords in order to be more visible to its target audience when they search on google or other engine. Why it is important? More visibility leads to more customers as 75% of the people on google do no past the 1st page of displayed result.

To make well optimized website, you need to be very specific and should meet number of requirements. The keywords should be in right amount, your page title needs to be optimized, your website url should be easy and clean, the website performance needs to be smooth in use, should contain quality links.

Google change its algorithm after certain period of time, nowadays google prefer those website which contains video with SEO content. It is not necessary to add video in each written material but it is prove to be beneficial for many companies recently.

End conclusion

On papers, it may seem like both are way too different from each other but in actual both deals with human element. Inbound marketing focuses on converting leads into buyers where SEO focuses on attracting traffic by improving website rankings.

When it comes to web marketing, both are equally essential and crucial to achieve the goals of marketing. You should have strategy and tactics for both the techniques as nothing can pull audience towards business faster than these two methods.