A Guide to Using Social Media Management Tools

Social media management is something that all modern day businesses focus on and it is important to have a strong social media presence in order to keep up with your competitors. You will need to implement a tool within your strategy if you want it to be successful and you can check out numerous helpful reviews on the top tools by using G2Crowd. The top four social media dashboard tools have recently been named after G2Crowd researched hundreds of reviews written by real users who have given unbiased opinions on the tools.

Check out the top four tools:

  • Agorapulse
  • Sprout Social
  • Sendible

All of these tools were rated highly by users and the great thing about using G2Crowd reviews to determine which tool to invest in is that they moderate each review to ensure it is authentic and has come from a genuine person. They do this by getting the user to send a LinkedIn connect request or by asking them to send a screenshot of their account and this helps to ensure that all of the reviews come from reliable sources.

Determining which tool will be the most beneficial to your company is vital and this might take some time. They all offer their users a different experience with some of the lesser known brands proving to be the best such as Agorapulse, which was rated highly for user satisfaction, product direction and customer support services. Interestingly, tools that have almost $260 million of funding actually fared the worst in the research and this proves how important it is to conduct your own research by reading customer reviews before you invest in a tool.

Tools like these can help you to run a more effective marketing campaign via social media, as they help you with the following:

  • Scheduling updates and posts
  • Monitoring current trends
  • Providing reports and analytics
  • Interacting with your friends and followers at the best times

Social media marketing tools are an extremely valuable resource that should be used by companies that span all industries and that range from small to large firms. Whether you single handedly run your marketing or you have a team working under you, using these tools offers a multitude of benefits.

Studying analytics is time consuming and when you use a tool such as Agorapulse, you don’t need to spend days looking through old posts to find the information you are looking for.

These tools will provide you with valuable reports that allow you to identify the following information:

  • What posts were shared
  • Which posts received the most likes
  • What posts were re-tweeted
  • Which photos and videos were really popular

Being able to see what interests your audience allows you to create future posts that will attract more attention and this is a really important part of a successful social media marketing campaign, as it is all about catering to the wants and needs of your audience.

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