Content, content, content! This is something you have probably heard of severally. Despite this word ringing in your ears daily, you cannot ignore it. Digital marketing and search engine optimization depends on the quality of content that people read on your website or blog.
Do you ever wonder how some people create the highest-quality content that is so enticing that you cannot skim through the blog? Well, this is because of the uniqueness and the good quality of the content. To create content of such high quality that leads to more shares and increased visits to your website, follow the following tips:
- Create comprehensive content
This doesn’t mean writing an entire book. It only means that your content in a blog should cover all the areas of the idea or the subject matter. Comprehensive content gives users greater experience when the right information is captured. Before publishing content, ask yourself if you would be satisfied with the content and if all the necessary information has been communicated.
Chicago SEO experts put emphasis on the need to have good content all through. Despite the recommendation to have content between 1500 – 3000 words, this shouldn’t be if you only pad your content with fluff. Generally, you must research deeply, write about specific topics, add appropriate links, find and include extra resources, add visual content, and you must tell everything.
- Create unique content
The best SEO Chicago experts and refined digital marketers insist on unique content. The meaning of unique content gets lost often but basically, this means avoiding duplicated content, using materials not captured in other website blogs, or inclusion of knowledge that isn’t easily duplicated.
Unique content is identified using the CopyScape tool, original research/ data, or by filling blanks of information after analysis of other blog posts.
- Put your clients first
You are writing content to be read by your recurrent or prospective clients. You shouldn’t write content aimed at search engines. Instead, focus on your clients and avoid stuffing your article or blog with keywords.
- Learn about latent semantic indexing
Despite being technical terms, this is important information that must be learnt. Search engines do not look out for keywords only; they also take into consideration the relevance of the theme besides the keywords. For your content to stand out, there should be limited focus on keywords.
- Use your keywords in the Right Places
There is a time and place for everything. On-page Chicago SEO depends on keywords and their inclusion in metatags, headings, alt tags, image description, etc. However, you should not stuff up content with one or more keywords. Focusing on one keyword per article or blog post yields better content.
- Use correct heading tags
The readability of your blog post or article depends on the formatting and correct use of heading tags. Besides your prospective clients, this simplifies content interpretation by search engines. The correct H1 – H6 Tags and controls are available in WordPress.
- Use of long-tail keywords
SEO Chicago experts recommend usage of long-tail keywords throughout the post. These are more than a word long and they help in adding juice while sticking to the specific topic of discussion.
In conclusion, content will always be king. It is however up to you and your marketing team to use these tips in ensuring that your clients read all your posts and the search engines like you thus ranking you highly.