Currently, it is absolutely necessary that a company or brand have a website, whether your business is established or a start-up. The correct use of the different elements of a website will ensure that you receive many visits and more sales.
These are the 7 key steps to create and design a website from scratch:
- Define Target Public
To start, you need to define the group of people to whom you want to offer your products or services (age, sex, tastes, lifestyle, culture and even place of residence). Everything contained on the site must be focused on satisfying the needs of those customers.
- Establish the Objectives of the Site
From the first moment the user enters the site, they should be clear about what it will allow them to do on it. For example, if your website is focused on e-commerce, it must have elements that contribute to the sale of products efficiently. You can see examples at https://xist2.com. This is unlike blogs or informative sites that will aim to generate interaction and recall, which requires a constant and updated flow of information to be maintained.
- Select the best Hosting Service
You can find many hosting services online. Some of the best hosting options for a website are HostGator, iPage, GoDaddy, and SiteGround. The main characteristics that should be offered include great storage capacity, security of data, good technical support, speed of navigation, and a scalable infrastructure.
- Provide a Good User Experience (UX)
The user experience is the set of factors and elements that aim to create a good experience between the user and the site. It mainly measures the quality of experience in characteristics such as learning capacity, emotional response and user behaviour towards products and services.
It is important that your website offers a good user experience because it allows users to interact with the site in the easiest, most comfortable and intuitive way possible. There are two important elements that you should use to create a good user experience:
Use of buttons
The use of buttons on your website will help the user to perform actions faster. The form of the buttons must be standard, and similar across all the site, so as to avoid confusion regarding the action which it suggests. Choose the wording of each button carefully so that the user understands what will happen if they click/tap it.
Use of links
Links are essential features on websites because they allow the user to visit other content inside or outside the site. There are elements that are important to differentiate the links: they must be different from the text and must have visual characteristics such as a different colour for links that have not been visited, links visited, featured links and active links.
- Design your Website with Sense
The design must cooperate with the information, rather than compete with it. This will mean that when the user arrives at your site, they can act quickly and intuitively, without having to stop to understand how the site works. The visual design of your website, such as logos and corporate colours, should be used to improve the experience.
- Upload only Quality Content
The characteristics of quality content can be divided into 5 variables: it must be found, readable, understandable, shareable and actionable. In addition, it is preferable that the information comes from its own sources and that it is not repetitive. That is, your site offers information different from what can be found on other websites.
- Design your Site for Smartphones First
Smartphone web browsing now dominates, and more and more people make purchases through mobile. Therefore, your websites must be able to serve the current needs of these people. Finally, a mobile web design will also create a modern brand image adapted to the new consumer habits of customers.